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London Office

Holden House
57 Rathbone Place
London
W1T 1JU

Northamptonshire Office

The Hayloft
Pury Hill Business Park
Alderton
NN12 7LS

Zug office

Initiate Consultancy GmbH
c/o F Trust AG
Bahnhofplatz
6300 Zug
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About us

We work tirelessly to demonstrate your product's value and help you achieve reimbursement

In a complicated and ever-changing access environment we seek to simplify things, to demonstrate value in a way that resonates with payers.

We work tirelessly to leverage your clinical data, synthesise HEOR data, and highlight your product's value. This approach helps us to deliver access for the right patients at the right price in global markets.

Meet the team

Our senior team combine to bring high level experience from some of the premier minds in market access and HEOR. Our team comes together to create a highly dedicated set of experts with the joint purpose of supporting product access within our client partnerships.

Andrew Mumford

Managing Director
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Joanne Mumford

Joanne is an experienced strategist with a strong ability to uncover insights that drive decisions and inform strategic direction. Her roles include research, marketing, and senior management, which has helped her to develop a wide network of payers and clinician contacts globally.

Joanne Mumford

Head of Insights and Writing
Sarah Coyle

Sarah is a highly experienced Project Director, holding PRINCE2 Foundation and Practitioner certifications. Her career has seen her excel in wide range of commercial roles, including Operations Management, Programme Management, and Project Portfolio Management.

Sarah Coyle

Project Director
Oliver Darlington

Oliver is a health economist and market access professional with multi-country and multi-therapy area experience. Oliver has led diverse technical and commercial teams to successfully obtain reimbursement approval and strong market access for a wide range of diseases.

Oliver Darlington

Head of Health Economics
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Andrew is an expert in global market access. Having worked in the market access sector in field-based, commercial, and senior management roles, he has extensive experience in developing access initiatives with a particular focus on the launch of novel products in rare disorders.