A global market access strategy consultancy working with novel products designed to help people with rare or life-limiting disorders.

Initiate is founded upon industry experience, scientific excellence and deep pricing, reimbursement and access expertise in more than 50 countries.

With tried and trusted methodology, Initiate is led by a senior team with decades of experience working in multiple therapy areas at national, regional and international level.

Working closely with the principals are a wider team of talented Consultants, Health Economists, Associates and Analysts who are experts in Access, Reimbursement, Payor Research and Value Demonstration.

Adding value throughout the product lifecycle

Initiate is a member of Synaptiq Health, a collection of individual best-in-class agencies and consultancies who share your passion for realising the potential of novel or innovative, life-transforming treatments.

With offices throughout the EU and US, Synaptiq Health provides life science clients with integrated or standalone support services across the three key components critical to product success; Insight, Engagement and Access.