A global market access strategy consultancy working with novel products designed to help
people with rare or life-limiting disorders.
Initiate is founded upon industry experience, scientific excellence and deep pricing,
reimbursement and access expertise in more than 50 countries.
With tried and trusted methodology, Initiate is led by a senior team with decades of
experience working in multiple therapy areas at national, regional and international level.
Working closely with the principals are a wider team
of talented Consultants, Health Economists, Associates and Analysts who are experts in
Access, Reimbursement, Payor Research and Value Demonstration.
Adding value throughout the product lifecycle
Initiate is a member of Synaptiq Health, a collection of individual best-in-class agencies
and consultancies who share your passion for realising the potential of novel or innovative,
With offices throughout the EU and US, Synaptiq Health provides life science clients with
integrated or standalone support services across the three key components critical to
product success; Insight, Engagement and Access.